Molly Goddard’s Spring collection was shot at her East London’s studio and models evolved on a raised catwalk as they would in a normal pre-Covid situation, except there’s no-one around. Despite the raw set up, the collection is extremely joyous and exsudes fun. Signature tulle dresses create babydoll or ballerine silhouettes. The exaggerated ruffled dresses with tulle vest op are spectacular. Strong, vibrant colours such as grass green, neon pink, bright orange are everywhere, either in monochrome looks or clashing with each other.
“I hope [the collection] makes people happy. It’s been a hard few months and so I wanted to make something that might brighten up someone’s day … I think escapism is so important and especially now; fashion has always been a big part of that for me. Feeling good in what you are wearing can change your whole outlook on a day … I have always wanted to make clothes that people enjoy wearing and feel comfortable in but I also really value making clothes which are totally unwearable and impractical, I don’t really see the point in it otherwise. It’s a very lucky job to have so I have to make the most of it.”