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Philipp Plein Launches Active Sportswear Line 'Project XYZ'

Introducing Project XYZ, the next stage in the unstoppable evolution of the Philipp Plein empire.
Project XYZ is the active sportswear line of the Philipp Plein brand. Unlike Plein Sport, which launched as a completely independent entity, Project XYZ is a new, fully integrated part of the Philipp Plein universe and will have its own dedicated area within Philipp Plein stores. It shares the same rock’n’roll DNA as Philipp Plein, it uses the same punk iconography and is fuelled by the same rebel spirit, but Project XYZ is specifically engineered for performance and designed for function.

With a monochromatic palette, the vision for Project XYZ is modern, pure and direct.
Sneakers featuring air suspension soles and constructed from super-light technical fabrics are decorated in Phillip Plein’s signature skulls and studding.
Outerwear consists of multi-pocket gilets with reflective panelling, fur-hooded insulated coats and windbreakers in breathable fabrics, leather-sleeved varsity jackets and nylon bombers with heavy-duty hardware and ribbing detail.



Throughout the collection, from baseball caps and socks to napa leather vintage-look jackets, Philipp Plein’s flair for embellishment is at the fore with metal lettering and 3D skulls, alongside Project XYZ’s oversized barcode graphic.
Project XYZ is a new proposition in the world of active equipment. From the street to the gym, this is authentic sportswear with attitude and style. Welcome to the last word in performance-led wardrobes.

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