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WHEN: Lamborghini Dubai 23 – 24 January, 9am – 8pm
Lamborghini Abu Dhabi 27 – 28 January, 9am – 8pm
WHERE: Lamborghini Dubai, Sheikh Zayed Road
Lamborghini Abu Dhabi, Nation Towers, Corniche Road
WHAT: Public unveiling of the Lamborghini Urus
The world’s very first Super Sport Utility Vehicle, the Lamborghini Urus, is on its way to the UAE; to be officially unveiled later this month. As this ground breaking SSUV smoothly roars into the region, Lamborghini UAE will be opening the doors of their showrooms enabling the public to get to know the vehicle first hand as well as add their own motoring touches through a unique configuration experience.

Taking place in Dubai from 23 to 24 January and in Abu Dhabi from 27 to 28 January, people are invited to visit the Lamborghini showrooms and finally behold the coveted SSUV. Specialist members of the Lamborghini team will also be present to guide individuals through the showroom as well as providing the opportunity to configure your own car.
From altering the exterior paint to a metallic Bianco Icarus or Giallo Auge to changing the rims from an Alcione 21” to a Nath 22”, guests can even go as far as adding a Panoramic Roof or even Privacy Glass and Heat Insulation. Additionally, while the Lamborghini Urus interior represents the blend of luxurious Italian craftsmanship and state-of-the-art technology, audiences can also add their own design flair. Further configuration options include a range of interior colours to choose from, from Sportivo Leather to Elegante Leather, an array of steering wheel options to select, from a Suede Leather Steering Wheel to a Perforated Leather Steering Wheel, and a plethora of additional equipment to pick, be it a Bang & Olufsen 3D advanced Sound System or off road modes. Alternatively, you can also configure your own Urus by visiting
With the Lamborghini Urus arrival highly anticipated, this purely Lamborghini SSUV in design and performance is set to take the roads by storm!

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