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Hour Choice presents Pure Simplicity: Hugo Boss Essence Collection

Modern masculinity is deeper and more multi-faceted now than ever before. Drive and ambition are underpinned by compassion and empathy, leading to rich and varied paths through life.
Back to basics, pure simplicity, the new Essence family is fully focused on the core and the nature of the watch. The Essence timepieces are made for those who know how to stand-out in a clear, comfortable and refined manner.
A “Less is more” attitude combined with the BOSS tailoring DNA, this new collection is available with a smooth black leather strap with matte black dial and stainless steel bracelet complemented by a black matte dial or silver sunray dial. In Fall a full deep ink blue version will be launched with a smooth blue leather strap and matt dial and an exclusive deep ink blue IP case.
A sleek and clean looking addition to the BOSS Watches collection. Impeccably pure.

The Hugo Boss Essence collections are priced at AED 945 Hour Choice stores across the UAE.

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