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Sunny Snaps & Skincare: Bioderma sets up innovative UV camera on Dubai Beach to highlight importance of sunscreen

“Beach Day Out” by Bioderma offers beachgoers chance to review their skin, sample latest product innovations and receive expert advice –
Ever wondered how the sun really affects your skin? Pioneering French dermo-cosmetic brand, Bioderma, may have the answer. Join the Bioderma team on Saturday, April 11th for a fun ‘Beach Day Out’ from 12 pm until 6 pm at Fazza Beach Club (previously Kite Surf Beach) in Umm Suqeim and learn more about the importance of sun protection.
As part of the public one-day event, beachgoers will be able to see their skin through a unique ultraviolet camera that is designed to reveal sun-affected skin. The UV camera which is often used in forensics and the medical field to expose bruising or other damage on the skin will be stationed at Fazza Beach Club. The revolutionary camera device works by blocking out any visible or infrared light and allowing only ultraviolet rays to pass through, exposing underlying damage our skin might be hiding. It can also reveal the real effectiveness of using sunscreen to shield your skin from harmful UV rays and will have you reaching for your sunscreen.
UAE residents are at risk of developing skin issues due to strong levels of sun exposure throughout the year. Understanding the importance of sun protection is vital in order to preserve our skin’s health but many of us still find some suncare products unpleasant to use, or too greasy in texture due to various ingredients contained in the formula.
A long-time innovator in suncare and skin protection, Bioderma’s highly successful Photoderm range of sun protection products guarantee dermatological safety while protecting the skin’s immunity and cellular DNA thanks to its Cellular Bioprotection patent. The unique Photoderm range focuses on three priority areas including protection of all skin types from sunlight exposure, tanning protection with a unique Bronz complex, and a specific range which responds to all sun-related issues including delicate skin of children, sensitive skin, skin allergic to the sun and acne-prone skin. One of the most highly prescribed ranges on the market, Photoderm is a reference in dermatological solar protection. As part of the ‘Beach Day Out’ weekend event, Bioderma will be launching Photoderm MAX Aquafluide, the latest suncare product designed with a unique ‘dry touch’ technology.
The new Photoderm MAX Aquafluide SPF50+ UVA 24 offers broad sun protection and guarantees dermatological safety while protecting skin’s immunity and cellular DNA thanks to its Cellular Bioprotection® patent. Its unique texture with an ‘oil-free’ formulation consists of three powders with mattifying properties and concealing agents. The unique texture is as light as water, imperceptible and easy to apply on the skin. Once applied, the skin is perfectly protected and mattified.
Photoderm MAX SPF50plus aquafluide T40ml
The new Photoderm Max Aquafluide SPF50+ UVA 24 is available in pharmacies across the Middle East.
Bioderma’s “Beach Day Out” will also include complimentary consultations with a leading Dubai dermatologist, Bioderma beauty advisers and the chance to sample Bioderma products.
“More than treating the skin, it should be thought to live according to its natural biology”
Jean-Noël Thorel
Founder of Bioderma

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