RAD HOURANI Couture delivered us a different aspect of haute couture as always. RAD HOURANI is not a Designer, a Photographer, a filmmaker, or an artist, He is all of those at once. He works and studies about human body. He celebrates neutrality as a defining human trait.
His collection look uniform-like with an edginess. It has such a distinctive language that it defies convention. He’s using the principle of architecture to create this captivated unique collection.
RAD HOURANI want people who wear his cloth feel powerful, yet comfortable. And at the same time, it will be a timeless pieces of clothing that you can have in your closet. The colour palette of RAD HOURANI’s clothes is already classy and timeless. His garment performs itself like an origami, It’s all have a bit of their own magic in every pieces. RAD HOURANI believes that he do not have to follow the trend as he made his clothes to be timeless and beyond time.
The RAD HOURANI unisex process advocates non-conformity as the essence of individualism that its also represents. RAD HOURANI sees modernity as an odyssey free of rules, gender, age, seasons, boundaries and conditioning. RAD HOURANI has a vision of a new and freer way to live in this complicated world.
To check out more on RAD HOURANI collection goes to WWW.RADHOURANI.COM