in

Superdry Opens LC:M SS15

The Superdry SS15 Event, London Collections: MenSuperdry teamed with the British Fashion Council last week to kick start London Collections: Men for Spring/Summer 2015 in style.

Living up to their reputation, the British brand threw on a fabulous party and catwalk show at the Ewer Street Arches, with bespoke cocktails on offer, Mark Ronson on the decks and plenty of celebrities attending, among which Jesse Metcalfe with Cara Santana, David Gandy, Bip Ling, George Craig and Lilah Parsons.

The SS15 collection oozed of beach cool, California style, with a twist of grunge, confirming the brand in their youthful, energetic vibe. Models walked in front of the always present union jack flag, reenforcing the “proud-to-be-British” motto of the brand. Denim separates and casual summer dressing dominated the show, with tropical and floral prints, plenty of cropped tees, white shirts and denim shorts.

What do you think?

Written by Laurie Guillem

Garden Party Groupe Wolverine, Preview SEBAGO S/S 2014 collection

Ermenegildo Zegna Couture S/S 2015